Truckside advertising is becoming an increasingly popular way for OOH advertisers send their message directly to the consumer. It is an extremely targetable form of low-cost advertising that has shown success in many industries.
Lower cost per billboard allows advertisers to have 3 or 4 truck ads for a significantly lower cost than a single bulletin billboard. While larger billboards stay in one location with one set of demographics, one truck advertisement can reach a wide variety of potential customers in a number of different markets. Choose advertisements on trucks that have routes in and around your target marekt and take advantage of OOH mobile media.